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Why do they call Isaiah Thomas Zeke?

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Turns out Zeke is Isiah Thomas ' alto ego. Bill Laimbeer gave Isiah that name when he was a rookie. That was a time when Isiah loved and appreciated living his boyhood dream of playing in the NBA. After his sophomore year he entered the NBA draft and was the 2nd overall pick behind Mark Aguirre by the Detroit Pistons.
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